Daniella Simon brand was founded in January 2003 by an attorney, who left her job at one of the nation's largest law firms, to persue her designing dreams.

Daniella Simon's inspiration grew out of her frustration in trying to find sexy, fun lingerie when she was getting married. As she recollected, she looked all over for something cute that said 'bride,’ or ‘just married,’ or even a store that could personalize intimate wear by adding her husband's initials on lingerie, and she came up with nothing. That’s when she got an idea to designed her own bridal lingerie. The response from friends was so terrific that she created an entire bridal line, and the business grew from there.

Daniella Simon's first collection of bridal lingerie was simple, yet sexy and elegant. Her cotton low-rise hipster and thongs were not just attractive but also very comfortable to wear. They declared statements such as "I do," "Bride to Be," "Just Married," and "Kiss the Bride" in genuine Swarovski crystals. The brand also offered adding a personal touch to your undies by claiming that you are "Property of Pete (or insert other name here)." The collection was an instant sucess.

Daniella Simon's lingerie continues to remain very popular with women looking to celebrate that special occaision or just enjoy some private moments wearing fun, comfy, elegant and sexy lingerie.