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Lise Charmel Lingerie Holiday 2009Lise Charmel is the brand of sophistication and seduction. Lingerie from Lise Charmel is created not produced. The Lise Charmel woman is enchanted by beauty, exceptional creativity, high quality, elegance, well-being and good taste. The lingerie of her dreams combines the most beautiful materials such as inlaid guipure lace and fine silk. The Lise Charmel woman is captivating, sophisticated and unique. She is the feminine emblem of haute couture.

Lise Charmel is considered by many to be the most luxurious brand of French lingerie on the market. Sophisticated and original, Lise Charmel’s designs combine both elegance and good taste in the best European manner.

Featuring rich embroideries, opulent fabrics, soft tulles and a fine attention to detail, the Lise Charmel line of elegant lingerie will appeal to even the most refined tastes. Its luxurious lingerie and nightwear is both delicately sensual and always very smart. Couture details, elegant lace, bold colors like Passion Red and Ocean Blue: Lise Charmel devotes its expertise as corsetiere to the service of women who love fine lingerie.

Lise Charmel, Croix-Rousse, LyonThe LISE CHARMEL Company was founded in 1950s in Lyon, the second largest city in France, historically recognized as the “Capital City of Silk”. The original company location was down in the historical quarter of the silk weavers, called "Croix-Rousse", then a center of the art craft and textile. It was the destination number one for customers and rich peopled from all over Europe seeking quality and luxury goods.

Originally an expert in bra manufacturing, it soon developed an up-market positioning with designs for all types of lingerie and corsetry. The manufacturing of the pushing up bra, the half-cup (demi, or balconette) bra and the full-cup bra remain the exclusive specialty of LISE CHARMEL up until today.

The name “LISE CHARMEL” originated from a love story. The name “Charmel” came from the "charm" which is associated with underwear in general. The brand founder added the first name of his beloved “Lise” in front of it as a proof of love and admiration, so that she could not turn down his marriage proposal. Hence, “LISE CHARMEL” lingerie brand was born.

In 1975, the company was purchased by Jacques Daumal. With the highly creative and technically advanced nature of its products, the LISE CHARMEL brand established its market presence and has now secured a leading position in the world of women's intimate apparel.

The Lise Charmel began by building its identity on the introduction and use of fashion colors, sharp and close to loan-with-carrying. High creativity, selection of bold fabrics and expertise in corsetiere, were keys to success to this famous house.

In 1985 - 1987 LISE CHARMEL developed a new style and raised its quality standards by restructuring its technology and expanding its distribution network to 42 countries in the world. LISE CHARMEL lingerie has developed a devoted clientele all around the world, the fashion-conscious, elegant women with the highest requirements for fit and quality!

In 1998 the company has expanded its lingerie assortment from the feminine and elegant woman during the day and sophisticated and flirtatious woman at night.

Lise Charmel Paris Sublime, Fall 2009In 1999 the swim fashion and casual fashion collections were launched.

Most recently, Lise Charmel Group has launched Eprise, a very distinctive line of lingerie for the woman lingerie sizes up to 4X and bras sizes up to 44F, without compromising on style or fabric.

Today, the Lise Charmel Group encompasses four brands. Positioned on the market with Eprise Antigel, Antinéa and Lise Charmel and designed for elegant and seductive women who know fashion and lingerie, the Lyondesigner has always been innovative and was the first to use Swiss guipure lace, elastic lace, print micro-fiber and bright colors in line with ready-to-wear trends.

The Lise Charmel woman is not a slave to fashion, but a woman of taste who one that marries elegance with romanticism.

The Lise Charmel woman is passionate about seduction and fashion. She creates her own beauty ideal. She seeks garments that fit her silhouette perfectly. No stranger to subtlety and fashion, she is extremely demanding in her choice of lingerie.

The Lise Charmel woman desires and is desired, she enjoys being considered attractive by others and by herself. She is a woman of high expectations who wants the perfect fit, the best materials and the highest quality. She demands French bras that are not only top of the line French designer lines but also feature comfort that can only Lise Charmel can bring to you.

Red Lingerie at Laurela.com Sexy Lingerie at Laurela.com Holiday Lingerie at Laurela.com

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