|
|
 |
Founded by Simone Pérèle herself, the Simone Pérèle label is a family enterprise. Simone Pérèle began to sell her creations in 1946 independently, before her husband decided to join her and to abandon his trade to create the company and launch the label with her. Simone Pérèle was creating and dealing with the manufacturing whilst her husband managed the running of the company. The duo worked wonders for more than 30 years, before to welcome two more family members, their son |
|
and daughter that specially developed the exportation side.
Today, Catherine Pérèle, Simone Perele’s daughter is still leading the design and creation of Simone Pérèle.
The success of Simone Pérèle relies on their permanent adaptation to the sociological evolution of women. In the 1960s, Simone Pérèle expressed quite revolutionary views. She aimed her creations at the responsible woman who chose her lingerie with great care and felt comfortable wearing it. She made her creations with the idea of the greatest respect for women, and could never have launched a model only for aesthetic reasons; it had to be comfortable and fulfill women’s needs.
|
|
Today, as every woman is multi-faceted and wishes to express her femininity in all possible ways, take pleasure in wearing simple comfortable lingerie one day, something more sophisticated the next, and once more are looking for glamour and refinement for everyday wear, Simone Pérèle proposes wide collections composed of both fashion and basic lingerie.
The 1980s seemed to be less interested in the feminist cause. Women appeared more interested in disco dancing and the body became a veritable cult. Gyms and aerobic classes were constantly packed and aesthetic surgery quickly became all the rage. Tired of the unisex fashion which established the jean as a veritable legend, designers created a superwoman in
|
 |
|
architectural jackets with wide, padded shoulders and nipped-in waists.
And as usual, lingerie could not escape fashion! An air of fantasy was to sweep over bras and briefs…
By now women were definitively emancipated. Suspender belts and half-cup bras no longer existed to support, but to take part in the revival of the rituals of seduction.
|
|
.jpg)
|
Lingerie became increasingly considered as a fashion accessory, bringing with it new communication strategies.
Today, lingerie has become a veritable phenomenon of society. Lingerie parades are now broadcast on television all over the world. There is only one step from the dress to mini bikini briefs, and designers take that step incredibly lightly. Everyone of them
designs entire lines of underwear which they parade alongside their ready-to-wear collections. Provocation reigns. 25% of women wear the thong, the briefs originally designed to avoid marking under trousers. Today – totally liberated – they show it off - poking out of their jeans…
Womanly-woman in a total lace look, romantic-woman in scalloped cotton voile, fulfilled-woman in refined minimalism…women no longer have one style, they have many.
More than ever, Simone Pérèle sublimates all the facets of a woman’s personality by offering her a great variety of collections, ranging from the "Essentials" in microfibre, to "Rio" in exuberant embroidery.
|
|
But also "Sunlight" in Lycra tulle, a collection emblematic of our time, revealing the whole gamut of skintones with its variety of colours including amber, black and dew-drop pink.
Liberated from all past taboos, women have turned lingerie into an essential accessory - as much to seduce as to please themselves.
|
|
|
|
|
