Keld Mikkelsen is the founder and creative director of DAY Birger et Mikkelsen. He has worked in the fashion industry all his life, a decade of which was spent in Asia.

From the very beginning his vision was to create a design company focused on design. During longer stays in Hong Kong and India he became particularly fascinated by the quality of tailored clothes, the true craftsmanship of Asian tailoring, the meeting of art and craft - embroidery, prints, patterns, edging and trimming, each reflecting ancient Asian traditions and a unique story.

These stories were transported to Denmark where they were given new life through DAY Birger et Mikkelsen's designs.

Michala Wiesneck is head of design for DAY Birger et Mikkelsen's womenswear collection.

Educated at the prestigious École de la Chambre Syndicale de la Couture Parisienne in Paris, Wiesneck learned the fine techniques of couture, which remains one of her key inspirations today. As a student she was headhunted by Christian Lacroix and spent a total of twelve years in Paris, working for renowned designers and design companies before returning to her hometown Copenhagen.

Wiesneck´s experience has provided her with an international design perspective as well as the ability to create international designs that are equally at home on the streets of Tokyo as they are on the sidewalks of New York or in the backstreets of Paris.