It is the passion of one woman, Gabrielle Viannay, that is behind the love story between Lejaby and women. In the Thirties, in the back room of a cinema in Bellegarde, near Lyon, owned by her sister and her brother-in-law, Gabrielle began making the first of the legendary bras. They were so successful that they were soon nicknamed “bras “à la Gaby””. The name Lejaby is a natural extension of the nickname.