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Airbnb's AI Search Begins Quiet Rollout, Aims to Redefine Travel Planning

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Airbnb's AI Search Begins Quiet Rollout, Aims to Redefine Travel Planning

Airbnb is quietly testing a new artificial intelligence search tool with a select group of users, marking a significant step in the company's broader push to integrate AI across its platform. The move, confirmed by CEO Brian Chesky on an earnings call, is part of an effort to build what he termed an "AI-native experience" designed to simplify trip booking for guests and streamline operations for hosts.

According to a shareholder letter, the experimental feature allows guests to describe their ideal trip or ask specific questions about listings and locations using natural language, moving beyond simple filters. The goal, the company says, is to evolve this into a comprehensive planning tool that guides users from inspiration to booking. A public launch date has not been set.

The test suggests Airbnb is accelerating its AI ambitions. Last year, the company introduced an AI customer service chatbot in North America. That system already resolves about one-third of support requests without human help, according to TechCrunch. Chesky stated the chatbot's scope is expected to grow substantially within a year, with plans for a global expansion.

While some competitors have been vocal about AI features, Airbnb's approach appears focused on practical integration—enhancing core search and service functions rather than launching flashy standalone products. The success of these tools will hinge on whether they genuinely make the often-frustrating process of finding the right rental feel simpler and more intuitive.