Apple Sets March 4 for 'Apple Experience' Event, Hinting at Colorful New Hardware

Apple has officially scheduled its next major product showcase for March 4, 2026. The company has sent invitations to press and select creators for what it calls a 'special Apple Experience' event in New York, with concurrent press briefings planned for London and Shanghai. The presentation is set to begin at 5:00 PM Moscow time.

The invitation itself is fueling speculation. It features the Apple logo rendered in segmented discs of yellow and green. Industry observers, including analysts at MacRumors, suggest this could be a visual nod toward the rumored launch of more affordable, brightly colored MacBook models. The event is also expected to be the stage for updates to the MacBook Air, MacBook Pro, and professional-grade displays.

This spring event is seen as the opening act for a broader hardware rollout in the first half of the year. Apple is also anticipated to introduce a budget-friendly iPhone 17e model, alongside new iterations of the iPad and iPad Air.

The announcement comes amid ongoing operational challenges for Apple in certain markets. In early February, some users in Russia reported having their accounts blocked, apparently due to automated systems flagging names that matched those on U.S. sanctions lists. This underscores the complex global environment in which the tech giant continues to launch its products.