The Verge

Google's Labs Acquires AI Music Platform ProducerAI, Integrating Next-Gen Lyria Model

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In a move to bolster its creative AI suite, Google has acquired ProducerAI, a music production platform that has earned endorsements from artists like The Chainsmokers. The platform will now operate under Google's experimental Labs division and will be powered by a preview of the tech giant's new Lyria 3 music generation model.

Launched in mid-2025, ProducerAI acts as a collaborative AI agent, assisting users in generating sounds, refining lyrics, remixing tracks, and designing virtual instruments. Founder and CEO Seth Forsgren said the integration with Google will unlock capabilities the team has only begun to imagine.

The platform distinguishes itself through a conversational interface. "It’s not a slot machine where you type a prompt and hope," explained Elias Roman of Google Labs. "Good music involves iteration and dialogue. This was built for that back-and-forth." Users converse with the AI producer via a Gemini-based chat, then shift directly into creation.

Beyond Lyria 3 for audio and Gemini for conversation, ProducerAI will employ Google's Nano Banana model for album art and Veo for music videos. All outputs will carry Google's SynthID watermark for AI disclosure. The deal reflects a cautious industry trend; while platforms like Bandcamp ban AI music, others are exploring its potential. ProducerAI will remain a standalone service with a free tier and subscription plans starting at $8 monthly. It's available now in over 250 countries.