Nexo Inks Four-Year Sponsorship Deal With Audi's F1 Team

Crypto lender Nexo has secured a major presence in elite motorsport, announcing a four-year sponsorship agreement with the Audi Revolut Formula 1 Team. The deal positions Nexo as a principal partner starting in 2026, when Audi enters the championship with a newly acquired team.

The partnership is a significant move for Nexo, aiming to connect its brand with the global, high-performance image of Formula 1. The sponsorship will feature the Nexo logo prominently on the car's engine cover and on the drivers' race suits and helmets. The company will also engage in exclusive events for its clients tied to the F1 calendar.

For the newly formed Audi squad, the deal brings a financial and technological partner from the digital asset sector as it prepares for its competitive debut. This marks another step in the growing convergence of cryptocurrency brands and top-tier sports, a trend seen across football, basketball, and now the pinnacle of racing.

Nexo's co-founder, Antoni Trenchev, stated the alliance reflects a shared focus on 'innovation, precision, and forward-thinking.' The sponsorship is set to run through the 2029 season, offering a sustained platform for Nexo as Audi works to establish itself as a frontrunner in the demanding world of Formula 1.