Samsung's AI Just Turned Your Phone Into a Personal Shopper

At its San Francisco Unpacked event, Samsung demonstrated a significant upgrade to its Circle to Search feature on the new Galaxy S26. The tool, a collaboration with Google, has evolved from identifying single objects to analyzing complex scenes. Its most compelling application? Deconstructing an entire outfit in seconds.

To test it, a Samsung staffer took a full-body photo of me in the event hall. After a long-press on the home button to activate the Google overlay, I circled the image of myself. The result was startling. An AI summary accurately described my outfit: a bright blue blazer, white top, black leggings, and boots. Clicking 'Find the look' produced immediate shopping results.

It located the exact cerulean blazer I was wearing, linking to the original retailer and showing similar styles across price points. It found convincing alternatives for my out-of-season leggings and even surfaced a used pair of my old boots on Poshmark. Only a visible layer under the blazer stumped the system.

The process, while powerful, isn't seamless. It requires a photo, then navigating the overlay interface—steps ripe for streamlining. Yet, the core function is transformative. It obliterates the old, tedious method of screenshotting and manually hunting for items online. For anyone who sees a style they love, the gap between inspiration and purchase has nearly vanished. Samsung has built a remarkably effective, and perhaps financially perilous, shortcut for the fashion-obsessed.